Despite the default by DigitalBits, Inter’s revenues from sponsors and TV rights grew in the first half of the current season, according to Calcio e Finanza (C&F). The football business news site analyzed the financial statements of Inter Media and Communication, the company that handles the club’s media and sponsor revenues.
“Adjusted revenues increased by €3.4 million or 2.6% to €133.6 million” for the second half of 2022 as compared to €130.2 million for the second half of 2021, according to C&F. This growth was driven by an increase of €13.6 million in revenues from the different payment schedules for the Serie A season’s TV rights installments. This was contrasted against a loss of €6.8 million in revenues from the sponsors, as reported by C&F.
Overall, the intake from the shirt sponsors are still disappointing. In particular, revenues from shirt sponsors (compared to the first quarter, the agreement with Digitalbits is no longer viable) went from 12.3 million in the first half of 2021-22 season to just 2.5 million as of December 31, 2022 – related only to the Lenovo agreement. The entire amount of funds linked to Digitalbits was set aside under the item “devaluation of trade receivables”. Among the other sponsors, the Nike deal produced 6.25 million euros in the first half of this season, while the other sponsorships grew by 5.6 million (from 6.7 to 12.4 million) thanks in particular to the agreement with Konami.
Unfortunately Asian revenues are down, amounting to only 2 million euros (compared to 4.6 as of 31 December 2021) after the end of the agreement with Suning for training shirts and naming rights on 30 June 2022, concludes C&F.